UGG Australia Launches Campaign Targeting Men

UGG Australia Launches Campaign Targeting Men


UGG Australia, a division of Deckers Outdoor Corporation, right now unveiled its initially broadcast commercial, component of an integrated multi-media marketing and advertising campaign to assistance its men's collection. Featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Night Football on ESPN on September 12 and would be the lead component of a campaign that contains added Tv, on-line digital, national print and outdoor media and showcases the brand's array of men's footwear also as choose outerwear, apparel and accessories.

NEW YORK -- UGG Australia, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), these days unveiled its very first broadcast commercial, part of an integrated multi-media promoting campaign to support its men?¡¥s collection. Featuring quarterback Tom Brady and music by Mos Def, the ?¡ãSteps?¡À spot will air nationally on Monday Evening Football on ESPN on September 12 and would be the lead component of a campaign that contains extra Tv, on the web digital, national print and outdoor media and showcases the brand?¡¥s assortment of men?¡¥s footwear as well as choose outerwear, apparel and accessories.

?¡ãLaunching our men?¡¥s campaign with Television illustrates the commitment we've to this initiative and to our partnership with Tom Brady,?¡À stated UGG Australia president Constance X. Rishwain. ?¡ãWorking with Tom permits us to celebrate the heritage of UGG and in the identical time introduce it to a brand new generation of modern-day men like him who appreciate wonderful layout paired with the UGG ??inside?¡¥ experience.?¡À

30-second spot, you'll be able to see (Monday) Football Evening in on the net digital media platforms, including ESPN.com, CBS.com, Pandora launched called "steps" with music hip-hop singer Holmes shot: three-time champion star at Hulu and Brightroll 9 July. "Steps" around the spot by following the techniques of his life Tom Brady. Guys wearing UGG footwear with the audience to comply with his journey, as a result of his ever-changing seasons and environment, ultimately major to the stadium.